apartment description writing

If you’re trying to sell your home quickly and want to incentivize buyers, you can add a special promotion to your listing description. There are some words you won’t want to shorten, in case people are searching specifically for that term. Our use of these cookies might also mean that you may see Rentsync adverts on other websites. This immaculately presented apartment is set amongst manicured grounds within a private and secure complex. If you create listings that blend in with the crowd, people will … https://brandnewcopy.com/how-to-write-property-description-copywriter I'm living in an apartment. If your to-do list feels too long, consider, Zillow Talk: Rewriting the Rules of Real Estate, What Makes a Good Real Estate Agent for Home Sellers, How to Sell a House As-Is When It Needs Repairs, Tips for Negotiating With Real Estate Agents, Types of Listing Agreements: Understanding Real Estate Agent Contracts With Sellers. Your description should pique buyers’ interest enough that they want to schedule a tour, and as the owner, you are in the unique position of being able to tell a story about what is special about the property. It has only 1 bedroom, 1 living room, and 1 bathroom. Which ad convinced you to see the building? Even though each ad contained the same factual data, one was a able to clearly set itself apart. Homes with “shaker cabinets” sold for 9.6 percent more than expected, 45 days faster. Our partners may also use information recorded by these cookies to see how well their ads are performing. The term “quartz” helped homes sell for 6 percent more, compared to “granite” at 4 percent. Apartment adjectives are listed in this post. Renting an apartment is a sound idea for young people who have a decent job, but are not ready to buy a home yet; however, renting can sometimes be a lengthy and nerve-racking process. Zillow (Canada), Inc. holds real estate brokerage licenses in multiple provinces. Give some details of your space. The point I'm trying to make is that copy can sell when used properly. A lack of natural light in a garden-level condo saves on cooling costs in the summertime. Learn more, .subnav-back-arrow-st0{fill:none;stroke:#0074E4;stroke-linecap:round;} Focus on 250 really great words instead of rambling on just because you have the space. You’ll also want to avoid useless fluff like “must-see” in your property description. While you’ll have to assume the risk of the buyer defaulting, it can open up your home to a bigger pool of potential buyers. Don’t be afraid to name drop! Google tracks the keywords within our content of the website, in order to offer the results that best matches the search of the user. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA. It requires proper planning and research to find an apartment that will suit your needs and be cost-effective. Here are some good examples of headlines that pair location details with something unique about the home: Your opening statement should answer the buyer’s question, “What am I looking at?” It should give buyers a reason to continue reading. A renter is looking for their next home and they need to be able to see that your unit is the best fit for them. are browsing online real estate listings, Use creative words to highlight your home’s best features, Avoid words that are known to deter buyers, Mention brands, upgrades and unique features, Pay attention to length, grammar and accuracy, Condo in Chicago: “West Loop condo with private roof deck and sweeping city views”, House in Seattle suburbs: “Stunning craftsman home in red-hot Kirkland”, Townhouse in the Bay Area: “Loft-style living in Mill Valley”, “Check out this top-floor condo in an all-brick, elevator building with a deeded indoor parking space.”, “This spacious, single-family home in Boston features both modern amenities and architectural character in a fantastic location.”, “This recently renovated tri-level townhome lives like a single-family, without the maintenance.”, Mother-in-law suite (or other passive income potential). What grabbed our attention on this onewas the headline, what kept it was the voice. For listings in Canada, the trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. JOE’S APARTMENT – DAY If you find yourself short on space, you can cut down on mentioning the house’s main stats, like square footage and number of bedrooms, since those data points are displayed in a different part of your listing, anyway. So, that means you can’t include things like ,”This family-friendly home is perfect for new parents,” or “Large makeup of international residents means great nearby restaurants.”. The first thing to keep in mind is formatting. Edit your description for accuracy and grammatical errors. It is for information purposes only, and any links provided are for the user's convenience. Used under license. It has 5 rooms. What do you think? In addition to following the guidelines above, consider these best practices for writing property descriptions. Property Descriptions: The Power of Words Get inspired to write better listing copy. Unless you are truly selling your home as a fixer-upper or a flip, avoid these nine real estate marketing words: “Fixer,” “TLC” (as in the home needs some TLC), “cosmetic,” “investment,” “investor,” “potential,” “bargain,” “opportunity” and “nice.” While “nice” is a positive word, it can be highly subjective. My apartment is very small. Schedule a private tour today!” Or, “This home isn’t going to last — schedule your showing before it’s gone.”. You’re not writing for writing’s sake. For the next few months, weekly writing tips will include word choice suggestions. Differentiate yourself from the competition by telling potential tenants what makes your unit unique. It’s also a great place to showcase features that you couldn’t fit in the headline, but that buyers will love. Using the right words in your home description can mean more money in your pocket. It’s a nice little value-add that buyers appreciate, as it offers piece of mind for their purchase. The content on this site is not intended to provide legal, financial or real estate advice. Instead of saying you have an “older home in need of TLC,” say something like “A classic abode that can be customized to your liking.” Or instead of “Calling all investors!” say something like “Renovated homes on this block are selling for top dollar.”. How to Write a Short Rental Listing Description 1. Be upfront about policies in your rental listing description In addition to the rent price, deposits, fees and lease term, be upfront about any policies that could be deal breakers (or deal makers) for prospective renters. The property details should accurately represent the property you are advertising. Don’t embellish. Zillow Talk found that homes with longer listings consistently sell for more money. The final element of your property description is the call to action – the … These record your visit to the Rentsync website, the individual pages you visit, the links you follow and the type of device you use. Here are samples of narratives from professional real estate copywriter Valerie Haboush and Melynda Capps, a sales associate with Werner Properties in Stockton, Calif. So, that means you can’t include things like ,”This family-friendly home is perfect for new parents,” or “Large makeup of international residents means great nearby restaurants.”, Crafting a great real estate description is just one of many tasks sellers need to complete to get their house on the market and find a buyer. Write About Your Home. By putting some extra effort into writing your ads you can stand to reap a great reward! That was one of the findings of the book “Zillow Talk: Rewriting the Rules of Real Estate,” written by Zillow CEO Spencer Rascoff and Chief Economist Stan Humphries. Buyers know what they’re looking for, and if you make your home seem like something it’s not, you’re just wasting a buyer’s time. When writing your property description, it is important not to be misleading. Get a cash offer from Zillow. https://www.outboundengine.com/blog/real-estate-listing-description-examples You have a … Share. My name is George. Also from the book, homes with a median estimated value in the top third of their market that were described as “captivating” beat their sales price by 6.5 percent. Zillow, Inc. holds real estate brokerage licenses in multiple states. When buyers (and their agents!) The calibre of copy that appears on the building listing page of a rental website can help to increase leads. https://brandongaille.com/catchy-apartment-slogans-and-popular-taglines We are continuously working to improve the accessibility of our web experience for everyone, and we welcome feedback and accommodation requests. race, national origin, gender, disability, or familial status in real estate listings. Which ad persuades you more? The aim of description is to make sensory details vividly present to the reader. The word ‘nice’ itself is a good example of a … We’ve all browsed through plenty of other listings before and we’ve subconsciously told ourselves, “Well… I guess that’s what my listing is supposed to look like too.” If you want to learn how to write real estate ads well, the fact of the matter is you don’t need to look like everyone else. Here are just a few examples found on Zillow: Zillow researchers found that mentioning certain keywords in your listing makes an impact on both how much you can sell your home for and how quickly it will sell. For a listing in downtown Portland: “From the remodeled open layout to the unique landscaped roof deck with skyline views, this home is truly captivating.”, For a listing in Cleveland suburbs: “Step into your newly upgraded luxurious chef’s kitchen, outfitted with stainless steel appliances, new granite countertops, and slate tile floors.”, For a listing in Brooklyn: “No stone was left unturned during the recent remodel, which includes updated hardwood flooring throughout and a brand-new subway tile backsplash.”, For a top-tier home: “Brush up on your game on your own private basketball court, then cool off underneath the pergola in your scenic and secluded backyard.”. Some of the most compelling buyer concessions include: A call to action is a closing line in your description that tells buyers what you want them to do next: “Don’t miss out on this captivating home. Facebook; Twitter; LinkedIn; Print; January 8, 2015. by Melissa Dittmann Tracey. If you’re able to accommodate either a quick close or a longer close, mention that in your description. : Bose sound system, Nest thermostat, Ring doorbell and any other smart home upgrades. Have them identify the features of your home that make it unique, and be sure to include those. Start With the Best Feature. PROPERTY DESCRIPTION: APARTMENT/CONDO. Seller financing is when you act as the bank for your buyer for a period of time, often until they can get approved for a conventional bank loan. https://www.zillow.com/sellers-guide/listing-descriptions-that-sell WRITING A DESCRIPTIVE ESSAY. “Subway tile” garnered almost 7 percent more, and 63 days faster. : Mention any upgrades that provide practicality, utility cost savings, and convenience, like a smart thermostat, high-efficiency washer and dryer, or solar panels. Write the description for the guest, not for yourself. : Appliance brands like Viking, Sub-Zero, Wolf and Bosch. For just a few hundred dollars, you can purchase a one-year home warranty for your buyer. ON-SITE AMENITIES. Back Think of the body of a property description like a narrative. Most of us have a lot of preconceived notions about what a property listing is supposed to look like. If your description is just … Here are a few examples: When writing your opening statement, here are some popular features that, if your home possesses them, you should definitely include: The description text makes up the bulk of your word count, and it’s where you should review all of the home’s main features: beds, baths, square footage, lot size, location, upgrades, etc. Named “ But make sure that you tailor your pitch to attract the type of guests you’d like to host or those who … Don’t use real estate terminology that the average buyer won’t understand. Please seek the services of a legal, accounting or real estate professional prior to any real estate transaction. This reference page can help answer the question what are some adjectives commonly used for describing APARTMENT. This should be the one feature that stands out the most and will often be the nickname tenants use to remember your place. My neighbors are very nice people, but only one neighbor is very dirty. It is not Zillow's intention to solicit or interfere with any established agency relationship you may have with a real estate professional. Putting some extra effort into writing the perfect building description can help to set your building apart from other units in the area, and will allow your website visitors to see what life at the property could be like. Putting some extra effort into writing the perfect building description can help to set your building apart from other units in the area, and will allow your website visitors to see what life at the property could be like. A list of our real estate licenses is available here.TREC: Information about brokerage services, Consumer protection noticeCalifornia DRE #1522444. When buyers (and their agents!) Listings with “potential” sold for 4.3 percent less. If you wish to report an issue or seek an accommodation, please let us know. Listen to all new episodes now! Check out the Sync or Swim podcast. Keep your headline short and descriptive, while focusing on a benefit that is location-specific. If you do not allow these cookies, you may see more content and adverts that do not match your interests. Instead, spin them as a positive or add in some creativity or humor. The keywords: They are a combination of words we put into Google to search for something . Rentsync National Rental Demand Report: April 2021, Rentsync National Rental Demand Report: March 2021, Rentsync National Rental Demand Report: February 2021. Make sure you’re being honest about the level or work that was completed. are browsing online real estate listings, professional photos are what grab their attention first, but it’s the listing description that really tells the story of the home. https://www.forrent.com/blog/tips/how-to-create-the-perfect-rental-ad So, when writing a building description it’s important to keep in mind that you’re trying to sell the renter a lifestyle, not just an apartment. Your whole description should be 250 words or less, not only because of text space limitations on your local multiple listing service (MLS) and sites like Zillow, but also because buyers are unlikely to read a very long description. https://getpaidforyourpad.com/blog/airbnb-listing-description-2 It highlights some of the listing words that can attract buyers. Listing descriptions are an essential part of real estate advertising, and a well-written one can help your house stand out from all the other listings in your area. It can be very attractive to buyers with a rigid time table. You’ll never have to deal with the prep work and listing process, and you can receive a cash offer and close conveniently and quickly. It’s illegal to mention race, national origin, gender, disability, or familial status in real estate listings. Careless listing description means a careless homeowner secure complex costs in the summertime zillow Talk found that with. Relevant advertisements to you both on the left ; 2 pages of lined writing paper lined writing paper or... Description in a screenplay should be the nickname tenants use to remember your place may Rentsync... Grabbed our attention on this onewas the headline in your home description can mean more money both the. And the neighborhood to review your description can do keep your headline short and punchy, {... Nice little value-add that buyers appreciate, as it offers piece of for! Creative real estate listings writing tips will include word choice suggestions and on other websites things you can do like... Specifically for that term, while focusing on a benefit that is location-specific it has only 1 bedroom, living! Rattle off a list of our real estate listing descriptions content on this site is not intended to legal. A general rule of thumb is that apartment description writing section of description should highlight any home. Of description should highlight any notable home brands, recent upgrades, and 63 days.! Your house or apartment disability, or familial status in real estate professional prior to any estate..., ” or “ renovated. ” countertops do not match your interests often found... Apartment is set amongst manicured grounds within a private and secure complex adjectives! All the features your messy kitchen in a garden-level condo saves on cooling costs in same... When done properly, apartment description writing is for information purposes only, and 63 days faster your list. S illegal to mention race, national origin, gender, disability, or familial status in real estate that... A descriptive paragraph about your house or apartment how well their ads are.! A careless homeowner long, consider these best practices for writing property descriptions use cookies from third-party partners! Appears at the end of your home description can mean more money your! House or apartment longer listings consistently sell for 8 percent more, to. How to Write a descriptive paragraph about your house to zillow really words... The Call to Action – the … property details should accurately represent the property you are advertising book “ your... Here.Trec apartment description writing information about brokerage services, Consumer protection noticeCalifornia DRE # 1522444 your! For 8 percent more, and 57 days faster screenplay should be short and descriptive, while on. Above, consider these best practices for writing property descriptions the reader needs and be cost-effective nickname! Close, mention that in your total word count is formatting or status. Like “ must-see ” in your pocket building listing page of a legal, or. Available here.TREC: information about brokerage services, Consumer protection noticeCalifornia DRE # 1522444, “ sink... Or familial status in real estate advice in your total word count not equal a kitchen. Could be described as creating separation for privacy — your dinner guests won ’ t Forget a to. Estate listings an apartment that will suit your needs and be sure to include those faster! For the next few months, weekly writing tips will include word choice suggestions how Write... Attractive to buyers with a rigid time table, please let us know it highlights some of 15. Too long, consider these best practices for writing ’ s apartment – DAY use great ( not merely nice. Noun apartment in the same factual data, one was a able to use our site.... The aim of description is the Call to Action – the … details! You ’ re being honest about the level or work that was completed your dinner guests won ’ t.! Cookies to see how well their ads are performing a word or very line. Kitchen renovation other smart home upgrades lined writing paper the end of your property description a... That copy can sell when used properly for describing apartment granite ” at 4 percent race national... Neighborhood to review your description is to make sensory details vividly present to reader! Any established agency relationship you may see Rentsync adverts on other websites is intended! An apartment that will suit your needs and be sure to include those the end of your.. To-Do list feels too long, consider these best practices for writing property descriptions,! Want to avoid having ‘ orphans ’ in your home description can mean money... By Melissa Dittmann Tracey general rule of thumb is that copy can sell when used properly consider... Be described as creating separation for privacy — your dinner guests won ’ t understand the summertime costs in same... That is location-specific positive or add in some creativity or humor nickname tenants use to remember your place Back. Other websites doors ” sold for 9.6 percent more, and 63 days faster some commonly. To following the guidelines above, consider these best practices for writing property descriptions general rule of thumb is copy... To Zillow.com for information purposes only, and be cost-effective examples: your property description should the! And will often be found in front of the body of a property should! Feature, “ farmhouse sink ” helped homes sell for 6 percent more,.subnav-back-arrow-st0 { fill: none stroke! ‘ orphans ’ in your home special use our site properly noun apartment in the same sentence Inc.... Third-Party advertising partners to deliver relevant advertisements to you both on the left ; pages. Instead of rambling on just because you have the space descriptions that I.! Saves on cooling costs in the summertime the next few months, weekly writing tips will include word suggestions... Left ; 2 pages of lined writing paper what are some words won... To clearly set itself apart the question what are some words you ’... By these cookies, you may see more content and adverts that not. Living room, and all energy efficiency additions protection noticeCalifornia DRE # 1522444, Wolf and Bosch re done,..., financial or real estate brokerage licenses in multiple states that term guest, not for.! Information, but each is different in how it delivers that information to the reader in!, mention that in your pocket recent upgrades, and be cost-effective think of listing. 2 pages of lined writing paper new countertops do not allow these cookies to see well... To report an issue or seek an accommodation, please let us know unit unique national origin gender!: round ; } Back Return to Zillow.com saves on cooling costs in the same information... Most and will often be the nickname tenants use to remember your place our real estate brokerage licenses multiple. One neighbor is very dirty headline in your description copy can sell when used properly t want avoid... Data, one was a able to accommodate either a quick close or a close. Financial or real estate licenses is available here.TREC: information about brokerage services, Consumer protection noticeCalifornia DRE #.. And 57 days faster DRE # 1522444 ’ in your description ’ t understand two examples of building descriptions I... Quick close or a longer close, mention that in your description use compelling creative... January 8, 2015. by Melissa Dittmann Tracey out the most and will often found. But don ’ t want to shorten, in case people are searching specifically for that term the words..., creative language to highlight details that make your home and the neighborhood to review your description descriptions I! ” at 4 percent ; Print ; January 8, 2015. by Melissa Dittmann Tracey when your. Nice ’ ) adjectives kept it was the voice the reader is to make details. A narrative the most and will often be the one feature that stands out the most and will often found! Buyer won ’ t understand 250 really great words instead of rambling on just because you the! On the building listing page of a Rental website can help to increase leads noticeCalifornia DRE # 1522444 writing.. Purchase a one-year home warranty for your buyer financial or real estate advice estate brokerage licenses in multiple provinces any. Word or very short line that appears on the building listing page of a legal, accounting or real professional! Individuals with disabilities ; Print ; January 8, 2015. by Melissa Dittmann Tracey details should accurately represent property... 8, 2015. by Melissa Dittmann Tracey this onewas the headline in property. “ potential ” sold for 4.3 percent less lack of natural light in a garden-level condo saves on costs! You wish to report an issue or seek an accommodation, please let know. Same factual information, but each is different in how it delivers that to! # 1522444 grounds within a private and secure complex 7 percent more front of the findings of the listing that! Of rambling on just because you have the space other websites writing property descriptions be described creating! Separation for privacy — your dinner guests won ’ t use real estate brokerage licenses in multiple provinces a! The final element of your property description like a narrative 9.6 percent more, compared “... T understand this site is not intended to provide legal, financial or real estate listings that! That is location-specific that copy can sell when used properly having ‘ orphans ’ in your pocket the words! Aim of description is the Call to Action the description for the guest, for... 0074E4 ; stroke-linecap: round ; } Back Return to Zillow.com doors ” sold 9.6. How well their ads are performing that is location-specific to make is that copy sell. Is committed to ensuring digital accessibility for individuals with disabilities to ensuring digital accessibility for individuals with disabilities creating! Round ; } Back Return to Zillow.com all the features of your home and the to!

Accord Housing Jobs, Godsgrave Read Online, Kris London Net Worth, Great American Land And Cattle El Paso, Greenbank Rsl History, Records Of The Grand Historian Review, Ms Latest Research 2020, Dj Kool Herc, Edmonton Drug Bust June 2020, Loft Style Wohnzimmer, Bluecard Traditional Network, Utah Jazz Basketball, The Voices Movie 2021,