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BUSINESS MANAGEMENT 14E is designed for more advanced high school business courses. With the focus shifted to business management, this text approaches business operations from the entrepreneurial and management perspective. Developing New Products and Managing the Product Life Cycle, 9. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value — creating it and capturing it — drives effective marketing strategies. Principles of Marketing Revised edition of the authors' Principles of marketing. Search and highlight directly in your eBook, Physical textbooks must be returned within 21 days of ordering, eTextbooks must be canceled within 14 days of ordering, Marketing: An Introduction (Subscription). Understanding Consumer and Business Buyer Behavior, PART 3: DESIGNING A CUSTOMER-VALUE DRIVEN STRATEGY AND MIX, 6. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies.
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Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success.
© 2003-2021 Chegg Inc. All rights reserved. Marketing An Introduction 14th edition Gary Armstrong, Philip Kotler. This volume shows students how customer value - creating it and capturing it - drives every effective marketing strategy. Marketing: Creating Customer Value and Engagement, 2. "Using the most current concepts, up-to-date data, and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success."--Page 4 of cover. Test Bank for Marketing: An Introduction 14th Edition.
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